Sportmaster
VILD MED SPORT
This is how we revitalised Sportmaster's brand platform with a new visual identity and various crossmedia campaigns from TVCs to social media and print activating both brand and products by celebrating people who are really crazy about sports.
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The campaign activated the new brand platform in a new new and engaging way from masscom to instore and social media and also earned recognition at the prestigious True Awards.
15 seconds
Instagram sport challenges
How many push-ups can you do in 15 seconds? How many kettle lifts can you take? How many juggles with a football or how many points can you score with a basketball?
With a series of challenges we encouraged our audience urging them to compete and show their skills to earn good discounts from one of Sportmaster's many shops.
Credits
Agency: Saatchi & Saatchi
Creatives: Jesper Isholm, Regner Lotz, Jason Mendes
Photos: Morten Bengtsson
Film director: Simon Ladefoged