Sportmaster
VILD MED SPORT
This is how we revitalised Sportmaster's brand platform with a new visual identity and various crossmedia campaigns from TVCs to social media and print activating both brand and products by celebrating people who are really crazy about sports.
The campaign activated the new brand platform in a new new and engaging way from masscom to instore and social media and also earned recognition at the prestigious True Awards.
15 seconds
Instagram sport challenges
How many push-ups can you do in 15 seconds? How many kettle lifts can you take? How many juggles with a football or how many points can you score with a basketball?
With a series of challenges we encouraged our audience urging them to compete and show their skills to earn good discounts from one of Sportmaster's many shops.
Credits
Agency: Saatchi & Saatchi
Creatives: Jesper Isholm, Regner Lotz, Jason Mendes
Photos: Morten Bengtsson
Film director: Simon Ladefoged