ABOUT ME

 

I love (most) problems and I really dislike (most) advertising. That's why I always try to make ads feel and work like a useful service, a kind gesture or something else generous, insightful and truly relevant to the key audience - who some like to call "target groups".

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I simply don't believe in short-term sales-bombing.

 

So as a creative I always work with an agnostic, problem-first mindset to help brands, products and organisations discover and unlock unobvious growth potential. No matter how much or how little it takes I am here to help make things possible.

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SERVICES

 

-  Creative brand strategy
-  Concepts and campaigns

-  Story doing and activation
-  Art direction and design​

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EXPERIENCE

 

I've been in the advertising industry since 1999 working at both international agencies and local ones in Copenhagen as a senior art director and as creative director, recently at Ogilvy Denmark and Nordlid. I have helped various kinds of clients and brands reach and exceed their KPI's through ideas and strong concepts across all media channels.​​

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CLIENTS

 

Ekstra Bladet, Børsen, Volkswagen, TV2, BoConcept, McDonald's, Berlingske, FOA, Arbejdernes Landsbank, Nordea, Deloitte, LEGO, Carlsberg, Royal Unibrew, Toyota, Fernet Branca, Energistyrelsen, Arla, Mars, DSB, Sportmaster, Pepsi, Danske Spil, The Coca-Cola Company and Toms etc.​

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AGENCIES

 

BBDO, McCann CPH, NORD DDB, TBWA, RBLM, Saatchi & Saatchi, Subsero, Ogilvy Denmark, Envision, Nordlid and others.​​​​​​​​

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AWARDS AND ACCOLADES

 

Working on various projects with brilliant clients and teams along the way have resulted in both humbling moments and prestigious awards. Although it is always a huge honour to be recognised as one of the best in your class by colleagues and clients that's the past and the future is what counts from here.