I love problems

Because I am a problem-solving creative with a data-driven approach. I believe in leveraging insights and human behavior to craft compelling stories and activation that bridge the gap between business and human challenges. I'm dedicated to creating meaningful brand experiences that resonate with audiences, regardless of the scale or complexity.

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Experience

I've been in the advertising industry since 1999 working at both large international agencies and local ones in Copenhagen as a senior art director and as creative director, recently at Ogilvy Denmark and Nordlid. I've helped various kinds of clients and brands reach and exceed their KPI's through ideas and strong concepts across all media channels.

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Clients

TV2, DR, Ekstra Bladet, Børsen, Volkswagen, BoConcept, Berlingske, Arbejdernes Landsbank, Nordea, FOA, Carlsberg, Elsparefonden, Royal Unibrew, LEGO, Fernet Branca, Deloitte, Arla Foods, Mars, DSB, PepsiCo, Toyota, HK Kommunal, CBB, Sportmaster, Danske Spil and Coca-Cola to name a few.

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Agencies

BBDO, McCann, NORD DDB, Ogilvy, Robert/Boisen, Saatchi & Saatchi, TBWA, Subsero, Advance, Envision, TV2 Denmark, Nordlid and others.

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Honours and awards

Working with a lot of brilliant clients and colleagues along the way have resulted in a lot of humbling moments and awards like The Cannes Lions, The One Show, Eurobest, The Lovies and Webbies, Danish Digital Awards, Creative Circle Awards and many other awards both locally and abroad. It is always a huge honour to be recognized as one of the best in class by colleagues and clients. However, that's the past and the future is what counts.