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SINTH
CREATING A NEW KIND OF READY TO DRINK COCKTAIL
We created a new kind of premium RTD brand based on absinthe. From a rough idea and a concept to the final product, design and brand strategy to creative marketing execution across various media positioning the SINTH brand as being "something else".
The advertising also has to feel like something else
Instead of trying to make SINTH famous through traditional and expensive media we try to aim for being a part of the party and the culture instead - among the right occasions and communities within art, music, fashion and design.
Credits
Agency: Possible.
Brand Strategy: Jesper Isholm & Martin Gjerløf
Art direction and design: Jesper Isholm
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