Ga-Jol / Toms

THE BOOMER TEST

 

Ga-Jol has a long tradition of playing with words, language and wittiness. To relaunch the iconic White Ga-Jol, we built on this brand legacy with a concept that literally changed the name on the packaging from Ga-Jol to Go’Lol. We also introduced "Boomer Translate" - a digital activation that helped bridge the verbal generation gap, giving the classic brand a humorous twist and a new way to connect with a younger audience.