Core Alignment Institute

LOGO AND VISUAL IDENTITY

 

Corporate culture has always celebrated alpha. Alpha is performance. Alpha is male leadership and testosterone. But something is missing in the equation.

 

When you add omega, performance gains perspective and synergy.

 

Core Alignment’s logo is inspired by the omega symbol - a mark for what has too often been missing in many business agendas and strategies: menopause, life phases and the realities of women at work.

Credits

Agency: Possible.

Graphic design: Jesper Isholm