CA A-kasse
REMEMBER TO DREAM
In a fast-paced world, where to-do lists never seem to end, it’s hard enough just to keep up. And easy to forget where you truly dream of going - in your career and in life.
CA gives you more opportunities to turn your dreams into reality with tons of professional and educational tools like courses, webinars, networking etc.
This launch campaign encouraged our main target groups to remember dreaming and that CA provides lots of possibilities to make dreams come true.
More than awareness
It's not enough to define a strong brand promise, value proposition and a payoff that generates awareness and liking. So the campaign consisted of various elements from analogue, print and activation to lead generating digital elements.
Credits
Agency: Possible
Creative Director: Jesper Isholm
Director: Marcus Siraky
Photography: Jockum Klenell
Production company: Deep Studios Sweden