AL-Bank

WHAT MAKES YOU WEALTHY?

 

This is how we helped position the AL-Bank in the middle of a recession which many people blame the banks for. With an activating statement that there is more to wealth than money.

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The campaign was a great succes and is still a benchmark in the finance industry as a best in class branding case study.

Credits

Agency: Advance & Wasabi

Creatives: Jesper Isholm, Mark Mikael Müller, Chris Calvert, Morten Kirkhoff, Michael Svoldgaard, Henrik Svenningsen